This article is inspired by a book publication recently announced in a LinkedIn innovation group. The book explores "the" ultimate method for becoming an expert in problem-solving (solutionizing). However, problem-solving alone isn’t enough and is already widely covered by engineering schools. The real challenge lies in deeply understanding the problem.
Our brain is wired to fill gaps. If the gap is a problem, boom—we come up immediately with the solution instead of being quiet, trying to understand and to come with a lot of solution candidates.
Our brain’s natural wiring: The instinct to fill gaps
Our brains are naturally wired to seek closure. When faced with a problem, we instinctively want to fill the gap and resolve the discomfort it creates. This instinct pushes us to jump to solutions immediately, often without fully understanding the problem at hand. Instead of sitting with the ambiguity, we rush to fix it, leaving little room for deeper reflection or exploration. This quick thinking may seem efficient, but it can lead us to solve the wrong problem entirely.
The illusion of progress: The danger of quick fixes
In many work environments, quick fixes are often mistaken for real progress. The faster we offer a solution, the more productive we seem. But in reality, jumping straight into action can result in solutions that only address symptoms, not root causes. This behavior is driven by the need to be seen as doing something rather than the harder work of figuring out what actually needs to be solved. Over time, these quick fixes can create more problems than they solve, as the underlying issue remains unaddressed.
Sitting quietly with the problem: The power of patience
The silence of not having an immediate answer is uncomfortable. We feel pressure to act quickly, even when we know that observing the problem more deeply might reveal new insights. Yet, it is often in these moments of quiet reflection that we begin to see the problem from new angles. Patience allows us to understand the problem in its entirety, rather than simply reacting to the first thing that seems wrong. But this approach requires the discipline to resist the urge to jump straight into action, and that’s something many of us struggle with.
We have enough experts in problem-solving, but we definitely don't have enough experts in problem understanding.
Lack of empathy: Failing to see the problem from the user’s perspective
One of the biggest mistakes we make when solving problems is failing to truly understand the user’s experience. Without empathy and a genuine attempt to see the problem through their eyes, we end up imposing solutions based on our own assumptions. This disconnect often leads to irrelevant solutions, as we miss the nuances of the user’s actual pain points and the intrinsic motivation to embrace change. To problemize effectively, we need to engage with the user deeply, asking the right questions and observing their behavior without bias.
Most solutions today ere just assemblages of existing parts
In today’s world, the majority of solutions are an assemblage of existing components—either paid or open-source technologies. The tools to create these solutions are available to almost anyone. This reality means that coming up with a product or service isn’t necessarily where the real value lies. The differentiation between success and failure often comes down to an entrepreneurial approach that focuses on building and validating a sustainable business model. Without understanding the underlying problem, these solutions will only scratch the surface. Innovation is no longer just about assembling parts; it’s about ensuring the business model solves a real, meaningful problem that customers are willing to pay for.
Resonance matters more than efficiency: Failing to test impact
Even when we do come up with a solution, we often fail to test if it truly resonates with the user. We prioritize efficiency—how well the solution works from a technical standpoint—over whether it creates real value for the user. A solution that doesn’t compel the user to change their behavior or invest in it is essentially ineffective, no matter how “efficient” it seems. To avoid this trap, we need to focus on testing resonance with the user, ensuring the solution not only solves the problem but also provides enough value to justify adoption.
Conclusion - Solutionizing
Our tendency to jump straight to solutions is hardwired into us, and it’s reinforced by a fast-paced world that rewards quick fixes. However, the real work of innovation lies in problemizing first—taking the time to fully understand the user’s pain points, observing without bias, and testing whether our solutions truly resonate. Only by resisting the urge to instantly fill the gap and patiently digging into the problem can we create solutions that are meaningful and lasting.
Want to read more? Visit my blog or better subscribe to my newsletter.
P.S: Do you want to know more about how to make your innovation project successful and avoiding typical pitfalls?
Extend your team and knowledge on a temporary or permanent basis: Contact me for a conversation.
Transfer the knowledge: Book one of the innovation bootcamps
Get a keynote on this topic for your organization: Book a keynote now