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Innovation Blog
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.
From startup dreams to market reality: Embracing the excitement, overcoming setbacks and achieving incremental success
Starting a business is a thrilling adventure I’ve experienced firsthand, alongside many fellow founders who have shared their stories with m
Yetvart Artinyan
Nov 5, 20246 min read
Why we are too good at solutionizing but bad at problemizing
This article is inspired by a book publication recently announced in a LinkedIn innovation group. The book explores "the" ultimate method fo
Yetvart Artinyan
Oct 29, 20244 min read
Why are moonshot companies talent magnets
Moonshot companies or departments have become magnets for top talent. These organizations, which aim to achieve groundbreaking solutions to
Yetvart Artinyan
Oct 22, 20244 min read
Uncovering the core truths of your business
In a world where expertise and technology are constantly evolving and accessible to everyone, many businesses cling to outdated models, beli
Yetvart Artinyan
Oct 14, 20245 min read
Thinking outside the box is bullshit
"Think outside the box" is one of the most frequently repeated phrases in the business world. But how many companies or leaders truly manage
Yetvart Artinyan
Oct 8, 20243 min read
Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain
Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain
Yetvart Artinyan
Sep 30, 20243 min read
The future of Netflix: Balancing personalization, AI, and social connection in a changing world
Netflix has been a dominant force in the entertainment industry for over a decade in Switzerland. Its innovative business model, which disru
Yetvart Artinyan
Sep 19, 20244 min read
Proof of concept without a concept? Chaos is inevitable
In the development of innovations and new products, there is a clear, broad sequence of steps that are essential to maximize the chances of
Yetvart Artinyan
Sep 17, 20245 min read
Idea generators as startup founders and their limits: Why visionaries often fail at socially conveying their ideas to mass market
Innovation drives progress in all areas. However, as important as new ideas and technologies are, not every innovative idea makes it to the
Yetvart Artinyan
Sep 11, 20244 min read
Must-Reads for innovation enthusiasts: Books that will revolutionize your thinking
For everyone fascinated by innovation and looking for inspiring reads, here is a carefully curated list of books that have not only captivat
Yetvart Artinyan
Aug 25, 20248 min read
The most important trends in innovation management for the second half of 2024
In the second half of 2024, innovation managers will face new challenges and opportunities shaped by recent economic and geopolitical develo
Yetvart Artinyan
Aug 19, 20246 min read
Founding a company and the question: "Rich or King?
When founding a company, many entrepreneurs face a fundamental question: What is my primary goal? Do I want to become rich or retain control
Yetvart Artinyan
Jun 25, 20244 min read
Waterfall or agile business model innovation
When developing new business models, companies often fall into the mode of the waterfall approach instead of relying on agile methods of Bus
Yetvart Artinyan
Jun 19, 20243 min read
Is your innovation product an Aspirin, Vitamin or Amphetamine?
In the world of innovation and product development, products are often categorized as "Aspirin" or "Vitamin." These classifications help com
Yetvart Artinyan
Jun 13, 20243 min read
When does your business model expire?
In many large companies, a trend can currently be observed: they are increasingly focusing on their core business and either bringing innova
Yetvart Artinyan
Jun 4, 20243 min read
Jobs-to-be-Done explained using food rescue apps
In a world where food waste is becoming an increasing problem, apps like Too Good To Go, ResQ Club, and Food Sharing are leading the fight a
Yetvart Artinyan
May 28, 20243 min read
Jobs-to-be-Done - explained using grocery shopping apps
When developing new products or services, it is crucial to understand the actual functional, emotional, and social needs and motivations of
Yetvart Artinyan
May 21, 20242 min read
Why startups claim to have no competition - and why that's not true
I recently heard about a startup claiming to have no direct competition (Mea Culpa: I've said the same thing in previous roles). This statem
Yetvart Artinyan
May 14, 20244 min read
The Job-to-be-done mindset explained by a visit to a hair salon
The visit to the hair salon is more than just a simple service. It's about the desire to look fresh for an important occasion, to try out a
Yetvart Artinyan
Apr 24, 20243 min read
What is your innovation arena?
To truly succeed in innovation, companies must further define their business fields and think beyond the traditional boundaries. This articl
Yetvart Artinyan
Apr 16, 20243 min read
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