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Innovation Blog
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.
Yetvart Artinyan
Jan 74 min read
Measuring Innovation: Aligning Contributions and Accountability within a Framework
Innovation is touted as the lifeblood of business growth and competitive advantage. However, measuring the effectiveness of innovation initi
Yetvart Artinyan
Jan 74 min read
Innovation Trend 2025: Embedding Innovation into Corporate DNA – How Executive Boards and Boards of Directors Can Become Future-Ready
Innovation is often misunderstood in a world marked by growing uncertainties and rapid technological change. It is frequently equated only w
Yetvart Artinyan
Dec 20, 20243 min read
Why short-term thinking is killing transformation
In today’s fast-paced market environment, companies are increasingly pressured to shorten the cycle and payback periods of non-incremental i
Yetvart Artinyan
Dec 17, 20244 min read
Survival vs. success - Why corporate startups fail under the wrong starting metrics
I've been hearing several discussions about the current state of corporate innovation. Many have faced layoffs, and those who remain are str
Yetvart Artinyan
Dec 3, 20243 min read
The valley of death: Where innovation is tested
Most innovation projects, whether in startups or established companies, start with excitement and high energy. Teams believe in the idea's p
Yetvart Artinyan
Dec 3, 20244 min read
Culture without coercion: Why Ping-Pong tables can't replace real innovation culture
Recently, I visited a modern designed innovation hub, and the ping-pong table immediately caught my eye, flanked by a foosball table. My fir
Yetvart Artinyan
Nov 26, 20243 min read
Innovation, illusion or watermelon? The dilemma of status updates in uncertain projects
The "watermelon status": green outside, red inside. Honesty over illusion saves resources and fosters true innovation.
Yetvart Artinyan
Nov 19, 20243 min read
Forget featurism: Winning with simplicity and user focus
One thing I’ve learned along the way is that many tech founders and investors become overly focused on finding the next big technological br
Yetvart Artinyan
Nov 12, 20246 min read
From setbacks to success: How bold pivots transformed these startups into industry giants
Startups begin with bold ideas and grand ambitions, but the journey to success is rarely straightforward. Many of today’s most valued tech c
Yetvart Artinyan
Nov 5, 20246 min read
From startup dreams to market reality: Embracing the excitement, overcoming setbacks and achieving incremental success
Starting a business is a thrilling adventure I’ve experienced firsthand, alongside many fellow founders who have shared their stories with m
Yetvart Artinyan
Oct 29, 20244 min read
Why we are too good at solutionizing but bad at problemizing
This article is inspired by a book publication recently announced in a LinkedIn innovation group. The book explores "the" ultimate method fo
Yetvart Artinyan
Oct 22, 20244 min read
Why are moonshot companies talent magnets
Moonshot companies or departments have become magnets for top talent. These organizations, which aim to achieve groundbreaking solutions to
Yetvart Artinyan
Oct 14, 20245 min read
Uncovering the core truths of your business
In a world where expertise and technology are constantly evolving and accessible to everyone, many businesses cling to outdated models, beli
Yetvart Artinyan
Oct 8, 20243 min read
Thinking outside the box is bullshit
"Think outside the box" is one of the most frequently repeated phrases in the business world. But how many companies or leaders truly manage
Yetvart Artinyan
Sep 30, 20243 min read
Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain
Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain
Yetvart Artinyan
Sep 19, 20244 min read
The future of Netflix: Balancing personalization, AI, and social connection in a changing world
Netflix has been a dominant force in the entertainment industry for over a decade in Switzerland. Its innovative business model, which disru
Yetvart Artinyan
Sep 17, 20245 min read
Proof of concept without a concept? Chaos is inevitable
In the development of innovations and new products, there is a clear, broad sequence of steps that are essential to maximize the chances of
Yetvart Artinyan
Sep 11, 20244 min read
Idea generators as startup founders and their limits: Why visionaries often fail at socially conveying their ideas to mass market
Innovation drives progress in all areas. However, as important as new ideas and technologies are, not every innovative idea makes it to the
Yetvart Artinyan
Aug 25, 20248 min read
Must-Reads for innovation enthusiasts: Books that will revolutionize your thinking
For everyone fascinated by innovation and looking for inspiring reads, here is a carefully curated list of books that have not only captivat
Yetvart Artinyan
Aug 19, 20246 min read
The most important trends in innovation management for the second half of 2024
In the second half of 2024, innovation managers will face new challenges and opportunities shaped by recent economic and geopolitical develo
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