top of page
Innovation Blog
To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.
Disruptive Innovation: Why SMEs should challenge the giants now
SMEs can thrive by leveraging agility, digital tools & customer focus—disrupting markets where big players fail to adapt.
Yetvart Artinyan
5 days ago5 min read
Your innovation will fail - Unless you learn to fire your assumptions (and maybe yourself)
Kill assumptions before they kill your business. Innovation isn't about ideas—it's about firing the wrong ones fast.
Yetvart Artinyan
Mar 183 min read
Cracks in the system: How entrepreneurial innovators can spot and leverage opportunities
Many companies build their business models like massive castle walls: solid, proven, and designed for long-term returns. These walls can end
Yetvart Artinyan
Mar 114 min read
The Horizons Model and the myth of being in control of time in innovation
For nearly two decades, companies have used frameworks like McKinsey’s “Three Horizons” model to manage innovation activities and allocate r
Yetvart Artinyan
Mar 45 min read
The Corporate Innovation Hangover: Between Theater and Renewal
Over the past two decades, companies have embraced the need for Digital Transformation. Driven by technologies, social and political changes
Yetvart Artinyan
Feb 253 min read
Between Romance and Reality: Why Startups Often Fail to Achieve Market Success
Innovation is not just measured by what you achieve, but by how you achieve it. It's the alignment of strategy with culture, Running a start
Yetvart Artinyan
Feb 184 min read
When Startups Fail: Protecting Your Mental Health and Moving On as an Entrepreneur
Startups fail. That’s not news. What’s surprising is how many people misinterpret failure. Instead of seeing it as a necessary step in the e
Yetvart Artinyan
Feb 114 min read
The Intersection of Digital Transformation and Business Model Innovation
Organizations often talk about digital transformation, but let’s be clear: this isn’t about slapping AI onto old systems and calling it a da
Yetvart Artinyan
Feb 44 min read
When “Good Enough” Beats Perfection: How Simple Solutions Disrupt High-Tech Dreams
History is littered with examples where breakthrough innovations lost to simpler, faster-to-market solutions. Betamax was technically superi
Yetvart Artinyan
Jan 284 min read
Gates with teeth: Making tough decisions in your innovation portfolio
Managing an innovation portfolio isn’t about doing more; it’s about doing fewer projects with higher throughput. If you’re running a gated p
Yetvart Artinyan
Jan 213 min read
Measuring Innovation: Aligning Contributions and Accountability within a Framework
Innovation is touted as the lifeblood of business growth and competitive advantage. However, measuring the effectiveness of innovation initi
Yetvart Artinyan
Jan 144 min read
Innovation Trend 2025: Embedding Innovation into Corporate DNA – How Executive Boards and Boards of Directors Can Become Future-Ready
Innovation is often misunderstood in a world marked by growing uncertainties and rapid technological change. It is frequently equated only w
Yetvart Artinyan
Jan 74 min read
Why short-term thinking is killing transformation
In today’s fast-paced market environment, companies are increasingly pressured to shorten the cycle and payback periods of non-incremental i
Yetvart Artinyan
Dec 20, 20243 min read
Survival vs. success - Why corporate startups fail under the wrong starting metrics
I've been hearing several discussions about the current state of corporate innovation. Many have faced layoffs, and those who remain are str
Yetvart Artinyan
Dec 17, 20244 min read
The valley of death: Where innovation is tested
Most innovation projects, whether in startups or established companies, start with excitement and high energy. Teams believe in the idea's p
Yetvart Artinyan
Dec 3, 20243 min read
Culture without coercion: Why Ping-Pong tables can't replace real innovation culture
Recently, I visited a modern designed innovation hub, and the ping-pong table immediately caught my eye, flanked by a foosball table. My fir
Yetvart Artinyan
Dec 3, 20244 min read
Innovation, illusion or watermelon? The dilemma of status updates in uncertain projects
The "watermelon status": green outside, red inside. Honesty over illusion saves resources and fosters true innovation.
Yetvart Artinyan
Nov 26, 20243 min read
Forget featurism: Winning with simplicity and user focus
One thing I’ve learned along the way is that many tech founders and investors become overly focused on finding the next big technological br
Yetvart Artinyan
Nov 19, 20243 min read
From setbacks to success: How bold pivots transformed these startups into industry giants
Startups begin with bold ideas and grand ambitions, but the journey to success is rarely straightforward. Many of today’s most valued tech c
Yetvart Artinyan
Nov 12, 20246 min read
From startup dreams to market reality: Embracing the excitement, overcoming setbacks and achieving incremental success
Starting a business is a thrilling adventure I’ve experienced firsthand, alongside many fellow founders who have shared their stories with m
Yetvart Artinyan
Nov 5, 20246 min read
bottom of page