Innovation Blog

To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.

Innovation&: Why you should quickly and cheaply disprove as many innovation ideas as possible

Yetvart Artinyan

Aug 9, 20235 min read

Innovation&: Why you should quickly and cheaply disprove as many innovation ideas as possible

Fresh ideas can create competitive advantages and introduce innovative products or services to the market. However, not every idea will lead

Yetvart Artinyan

Jun 20, 20233 min read

Innovation&: Push & Pull Mechanism

In the end, it is the user who decides whether an innovation is successful or not. No matter how brilliant an idea may be, it won't be ...

Yetvart Artinyan

Jun 13, 20234 min read

Innovation&: Job to be done

The "Job to be done" approach changes the way companies develop innovations. The focus is on the goals and tasks of the customers rather ...

Yetvart Artinyan

May 24, 20233 min read

Innovation&: Disruptive Innovation

Disruptive innovation is a special type of innovation that forces established companies to face new competitors. These new entrants often...