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Yetvart Artinyan - Innovation as a service
Innovation that matters

Innovation Blog

To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.

Jobs-to-be-Done explained using food rescue apps

Yetvart Artinyan

May 283 min read

Jobs-to-be-Done explained using food rescue apps

In a world where food waste is becoming an increasing problem, apps like Too Good To Go, ResQ Club, and Food Sharing are leading the fight a

Jobs-to-be-Done - explained using grocery shopping apps

Yetvart Artinyan

May 212 min read

Jobs-to-be-Done - explained using grocery shopping apps

When developing new products or services, it is crucial to understand the actual functional, emotional, and social needs and motivations of

Why startups claim to have no competition - and why that's not true

Yetvart Artinyan

May 144 min read

Why startups claim to have no competition - and why that's not true

I recently heard about a startup claiming to have no direct competition (Mea Culpa: I've said the same thing in previous roles). This statem

The Job-to-be-done mindset explained by a visit to a hair salon

Yetvart Artinyan

Apr 243 min read

The Job-to-be-done mindset explained by a visit to a hair salon

The visit to the hair salon is more than just a simple service. It's about the desire to look fresh for an important occasion, to try out a

What is your innovation arena?

Yetvart Artinyan

Apr 163 min read

What is your innovation arena?

To truly succeed in innovation, companies must further define their business fields and think beyond the traditional boundaries. This articl

Why managers without user interaction risk determining solutions and thus messing up innovations

Yetvart Artinyan

Apr 103 min read

Why managers without user interaction risk determining solutions and thus messing up innovations

The danger of decisions made in an ivory tower: Those who do not put on the users' shoes and walk in them stand alone with their...

The Compulsive Solution Syndrome in Innovation

Yetvart Artinyan

Apr 32 min read

The Compulsive Solution Syndrome in Innovation

Innovation is often seen as the deployment of cutting-edge technologies. However, even with the best intentions, innovators can fall into th

The true innovation lies in solution liberation: A change in perspective to create customer pull

Yetvart Artinyan

Mar 276 min read

The true innovation lies in solution liberation: A change in perspective to create customer pull

Still, the emphasis remains on the importance of developing innovative solutions for the problems of tomorrow's customers. Companies invest

Innovation unleashed: How youth is shaping the future

Yetvart Artinyan

Mar 204 min read

Innovation unleashed: How youth is shaping the future

A few days ago, I had the opportunity to co-moderate and conduct a workshop on the topic of Business Model Innovation and Prototyping with M

Risk reduction as a key activity in innovation management

Yetvart Artinyan

Mar 124 min read

Risk reduction as a key activity in innovation management

Innovations are often accompanied by considerable uncertainties. To ensure that innovations are not only revolutionary but also profitable,

Revolutionary ideas: How AI tools are transforming the innovation landscape

Yetvart Artinyan

Mar 64 min read

Revolutionary ideas: How AI tools are transforming the innovation landscape

These days, innovators are faced with a plethora of opportunities to leverage AI tools in their work (1). The availability of these tools pr

Successful navigation within the innovation portfolio

Yetvart Artinyan

Feb 284 min read

Successful navigation within the innovation portfolio

Modern companies are constantly seeking new ways to gain competitive advantages. Active management of the innovation portfolio plays a cruci

The challenges of open innovation: Between combativeness, walls, and opportunities

Yetvart Artinyan

Feb 214 min read

The challenges of open innovation: Between combativeness, walls, and opportunities

Open Innovation, the concept of opening the boundaries of one's corporate fortress to influences and knowledge from outside, presents a mult

The challenges of Technology Bias in innovation

Yetvart Artinyan

Feb 143 min read

The challenges of Technology Bias in innovation

Is innovation about human learning from the unknown, or is it about machine learning? In an era where new technologies regularly dominate...

The sunk-cost fallacy in innovation: Overcoming investments in the past

Yetvart Artinyan

Feb 63 min read

The sunk-cost fallacy in innovation: Overcoming investments in the past

Innovation plays a central role in the sustainable success of companies, relying heavily on the art of wise decision-making [1]. However, co

Innovation in the shadow of anchor bias: New paths for creative solutions

Yetvart Artinyan

Jan 314 min read

Innovation in the shadow of anchor bias: New paths for creative solutions

In the world of innovation, a subtle challenge often emerges: the anchor effect or anchor bias. This article is dedicated to analyzing this

The status quo bias in innovation: The hurdle of clinging to the familiar

Yetvart Artinyan

Jan 234 min read

The status quo bias in innovation: The hurdle of clinging to the familiar

In the dynamic world of innovation, the status quo bias plays a central role when it comes to advancing new ideas and accepting change. This

The invisible barriers: Cognitive bias in the world of innovation

Yetvart Artinyan

Jan 164 min read

The invisible barriers: Cognitive bias in the world of innovation

In the dazzling world of innovation and creativity, we have an almost infinite opportunity for progress and technology. However, as we

The dance of hypotheses: How innovations begin with smart assumptions

Yetvart Artinyan

Jan 94 min read

The dance of hypotheses: How innovations begin with smart assumptions

In the world of innovation, everything is based on hypotheses (hereinafter referred to as assumptions) – from the individual needs of users

2024 - the end of innovation theater

Yetvart Artinyan

Dec 27, 20234 min read

2024 - the end of innovation theater

With the transition into the year 2024, the question arises as to whether the innovation landscape is on the verge of a profound ...

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