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Yetvart Artinyan - Innovation as a service
Innovation that matters

Innovation Blog

To promote innovation and foster a digital mindset, I dedicate myself to exploring the latest trends in innovation and knowledge from research. I publish these in brief summaries on this blog, INNOVATION&. Contact me for a conversation or subscribe to my newsletter.

The valley of death: Where innovation is tested

Yetvart Artinyan

Dec 33 min read

The valley of death: Where innovation is tested

Most innovation projects, whether in startups or established companies, start with excitement and high energy. Teams believe in the idea's p

Culture without coercion: Why Ping-Pong tables can't replace real innovation culture

Yetvart Artinyan

Dec 34 min read

Culture without coercion: Why Ping-Pong tables can't replace real innovation culture

Recently, I visited a modern designed innovation hub, and the ping-pong table immediately caught my eye, flanked by a foosball table. My fir

Innovation, illusion or watermelon? The dilemma of status updates in uncertain projects

Yetvart Artinyan

Nov 263 min read

Innovation, illusion or watermelon? The dilemma of status updates in uncertain projects

The "watermelon status": green outside, red inside. Honesty over illusion saves resources and fosters true innovation.

Forget featurism: Winning with simplicity and user focus

Yetvart Artinyan

Nov 193 min read

Forget featurism: Winning with simplicity and user focus

One thing I’ve learned along the way is that many tech founders and investors become overly focused on finding the next big technological br

From setbacks to success: How bold pivots transformed these startups into industry giants

Yetvart Artinyan

Nov 126 min read

From setbacks to success: How bold pivots transformed these startups into industry giants

Startups begin with bold ideas and grand ambitions, but the journey to success is rarely straightforward. Many of today’s most valued tech c

From startup dreams to market reality: Embracing the excitement, overcoming setbacks and achieving incremental success

Yetvart Artinyan

Nov 56 min read

From startup dreams to market reality: Embracing the excitement, overcoming setbacks and achieving incremental success

Starting a business is a thrilling adventure I’ve experienced firsthand, alongside many fellow founders who have shared their stories with m

Why we are too good at solutionizing but bad at problemizing

Yetvart Artinyan

Oct 294 min read

Why we are too good at solutionizing but bad at problemizing

This article is inspired by a book publication recently announced in a LinkedIn innovation group. The book explores "the" ultimate method fo

Why are moonshot companies talent magnets

Yetvart Artinyan

Oct 224 min read

Why are moonshot companies talent magnets

Moonshot companies or departments have become magnets for top talent. These organizations, which aim to achieve groundbreaking solutions to

Uncovering the core truths of your business

Yetvart Artinyan

Oct 145 min read

Uncovering the core truths of your business

In a world where expertise and technology are constantly evolving and accessible to everyone, many businesses cling to outdated models, beli

Thinking outside the box is bullshit

Yetvart Artinyan

Oct 83 min read

Thinking outside the box is bullshit

"Think outside the box" is one of the most frequently repeated phrases in the business world. But how many companies or leaders truly manage

Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain

Yetvart Artinyan

Sep 303 min read

Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain

Innovation theater is dead: How leadership destroys explorative culture and fuels entrepreneurial brain drain

The future of Netflix: Balancing personalization, AI, and social connection in a changing world

Yetvart Artinyan

Sep 194 min read

The future of Netflix: Balancing personalization, AI, and social connection in a changing world

Netflix has been a dominant force in the entertainment industry for over a decade in Switzerland. Its innovative business model, which disru

Proof of concept without a concept? Chaos is inevitable

Yetvart Artinyan

Sep 175 min read

Proof of concept without a concept? Chaos is inevitable

In the development of innovations and new products, there is a clear, broad sequence of steps that are essential to maximize the chances of

Idea generators as startup founders and their limits: Why visionaries often fail at socially conveying their ideas to mass market

Yetvart Artinyan

Sep 114 min read

Idea generators as startup founders and their limits: Why visionaries often fail at socially conveying their ideas to mass market

Innovation drives progress in all areas. However, as important as new ideas and technologies are, not every innovative idea makes it to the

Must-Reads for innovation enthusiasts: Books that will revolutionize your thinking

Yetvart Artinyan

Aug 258 min read

Must-Reads for innovation enthusiasts: Books that will revolutionize your thinking

For everyone fascinated by innovation and looking for inspiring reads, here is a carefully curated list of books that have not only captivat

The most important trends in innovation management for the second half of 2024

Yetvart Artinyan

Aug 196 min read

The most important trends in innovation management for the second half of 2024

In the second half of 2024, innovation managers will face new challenges and opportunities shaped by recent economic and geopolitical develo

Founding a company and the question: "Rich or King?

Yetvart Artinyan

Jun 254 min read

Founding a company and the question: "Rich or King?

When founding a company, many entrepreneurs face a fundamental question: What is my primary goal? Do I want to become rich or retain control

Waterfall or agile business model innovation

Yetvart Artinyan

Jun 193 min read

Waterfall or agile business model innovation

When developing new business models, companies often fall into the mode of the waterfall approach instead of relying on agile methods of Bus

Is your innovation product an Aspirin, Vitamin or Amphetamine?

Yetvart Artinyan

Jun 133 min read

Is your innovation product an Aspirin, Vitamin or Amphetamine?

In the world of innovation and product development, products are often categorized as "Aspirin" or "Vitamin." These classifications help com

When does your business model expire?

Yetvart Artinyan

Jun 43 min read

When does your business model expire?

In many large companies, a trend can currently be observed: they are increasingly focusing on their core business and either bringing innova

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